Just a few months ago, the traditional Art magazines looked more like industrial fair catalogues than the selected compilation of articles that launched them and enlarged their circulation years ago. Hundreds of pages of paid advertisement offering all sorts of related services to a very complex industry, are downsized again to its original format.

This fascinating corporate model managed, throughout a decade, to drag fortunes into a perfect “elite” marketing package. In the main international Art Fairs, VIP lounges jammed with luxury brand stands, ranging from banking services to fine cigars catered the finest to their high end clientele with the finest.

And thus the Art market responded accordingly to buoyant financial profits reaching its record high. Its unprecedented slide takes similar and immediate proportions . Read More